Digital Marketing Executive
Auckland, Full Time, Marketing
Please Quote Reference Number 78017
  • Support and optimize of our online / digital presence
  • Full Time Permanent Role
  • Create, collaborate and grow with Stray

  • ABOUT STRAY
    Stray is a New Zealand owned adventure travel operator, specialising in 'off the beaten track' adventure tour experiences across New Zealand, Australia and Southeast Asia. Our purpose is to 'share our world, our people, our places, our culture and to be the energy for positive change'. We operate under a strong set of company values which drives our behaviours and our decisions. Through honouring our values Stray is able to achieve greater outcomes for our customers, our partners and our stakeholders:
    • We have passion and sizzle: We love adventure travel and we love sharing what we do with the world. We bring a positive and supportive attitude to work every day.
    • We walk the walk: We do what we say we will do. We act with integrity and with honesty. Our team-mates and our customers can depend on us.
    • We make a difference: Every day, whether big or small we seek to make a difference for the better of our staff, our customers, our communities and our environments.
    ABOUT THE ROLE
    Reporting to the Marketing Manager / Digital Marketing Manager, you will be responsible for:
    • Website - Manage content and performance and continually look to optimize the user experience.
    • Campaign Management - Create innovative campaigns site-wide and via external channels that work together as one to reach its goals, generate relevant traffic for each campaign, work with external partners to reach campaign goals
    • SEM / SEO / Blog strategy - Increase Stray's visibility and organic ranking search engine results pages (SERPs)
    • Affiliate Marketing - Manage Affiliate program to optimize new referrals and sales.
    • Content Strategy - Create high-performing email campaigns in tools like Mailchimp, Drip, Sendinblue, HubSpot, GetResponse or ActiveCampaigns.
    • Social media - Manage social media activity over selected channels.
    • Reporting / Surveys - Reporting for both online activity and passenger surveys (periodic and adhoc)
    Skills and attributes required:
    • Strong communications skills - oral and written
    • Hands-on experience in using one (or more) of the popular CMS', for example Silverstripe, Wordpress, Magento or Drupal
    • Knowledge of basic HTML
    • Highly organized with the ability to plan and prioritise time
    • Strong attention to detail
    • A high level of computer literacy across web and digital applications
    • Highly receptive to learning and adopting new digital applications/tools/software
    • A proactive problem solver who is solution orientated, always looking to continually
      improve existing processes
    • Strongly customer centric ensuring content and proposed solutions always benefit
      the customer
    • Team player who can confidentially liaise and work with other roles or divisions to
      achieve the best outcomes
    If this sounds like you, apply now through our online application form with your current CV and cover letter stating why you are the best fit for this position.

    Please note: Work Visa Holders need not apply and will not be considered.

    Only applicants who are proceeding further will be contacted.
    Please Quote Reference Number 78017

    Please Complete the Details in our Form Below

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    Please Complete this Additional Questionnaire:

    (Q1) Which of the following statements best describes your right to work in New Zealand?

    I am a New Zealand citizen

    I have permanent residency status (and/or Australian citizenship)

    I have a family/partner visa and no restriction on working hours

    I have a temporary work visa (silver fern skilled migrant)

    I have a temporary work visa (graduate)

    I have a temporary work visa (holiday)

    I have the right to work restricted hours (eg. I have a student visa)

    I require sponsorship to work for a new employer (includes work-to-residence visa holders)

    (Q2) Have you completed a qualification in marketing?

    Yes; Certificate IV

    Yes; Diploma level

    Yes; Advanced Diploma / Associate Degree

    Yes; Bachelors level

    Yes; Graduate Certificate / Diploma

    Yes; Masters level

    Yes; Doctorate level

    No such qualification

    (Q3) How many years experience do you have in a digital marketing role?

    (Q4) What is your salary expectation for this role?

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